Web/Mobile Platform

Smilegate Smilegate Platform Renewal Platform Renewal

A Challenge to Global IP
Famous People, Smilegate

Client.: Smilegate

Category.: Web/Mobile Platform

Date.: 2022.02

Service.: UX Strategy, Visual Design, 3D/Motion Design, Development, WebGL, Interactive Design

Brief

Smilegate Group's site is a platform that shows how Smilegate has grown as a global entertainment group. Based on the simple information structure as well as the organic page composition considering User Journey, it is designed/made to help users learn about Smilegate naturally.

Concept

The Next Gate to global entertainment group Smilegate is preparing to take a leap forward, expanding its business from gaming as well as IP business to investment. Smilegate Group's site provides a clear vision of Smilegate and provides insight into the various business areas it develops. Check out today's Smilegate, which is constantly challenging and changing for global IP masters.

Main

The key visual area of the main page is made up of diagonal color transitions, and furthermore, the message is delivered concisely through bold copies.
Smilegate’s latest content and news are placed throughout the main page, as well as in key visuals, to showcase its ever-changing business.

Smilegate Game

From the Global No.1 FPS Crossfire to the Lost Ark, which recently surpassed 1.32 million simultaneous users, we introduce Smilegate’s flagship game lineup. By creating a key visual with cinema graphics, users can intuitively understand the representative concept of the game. The content also consists of a full-screen video and a concise message, allowing you to experience a sense of immersion as if you were playing a game.

ICONIC 20

This page is composed of 20 keywords that show the identity of Smilegate.
The 20 keywords designed with the motif of cards were produced in WebGL to realize more interactive motion when moving to drag and drop When checking detailed content, scroll to move to another card for a more convenient experience.

WebGL

It is produced through WebGL so that you can experience Smilegate’s representative games realistically,
and the representative elements of the game are implemented in 3D to introduce the game to the user in an interactive way.
The games made in 2D are composed of motion graphics.

Business

Introduce each of Smilegate’s affiliates.We wanted to deliver the image of the affiliates in key visual using the logo of each affiliate,
and we arranged it so that information about the affiliates can be checked without being bored through images and parallel scrolling.