LOTTE DEPARTMENT STORE
APP SERVICE
Unleash the full spectrum of benefits with the LOTTE Department Store app.
Unleash the full spectrum of benefits with the LOTTE Department Store app.
The LOTTE Department Store app has been redesigned to offer a rich tapestry of engaging content and exclusive perks aimed at driving visits, and deliver top-notch digital services for an unparalleled shopping experience.
Our goal is to serve as a platform that delivers the depths of the experience with a strong focus on customer needs and the core values of our brand.
Client
LOTTE Department Store
Category
Digital Platform
Date
March 6, 2023
The Store In mode, automatically triggered by GPS, provides easy and quick access to essential services and features when our customers step into our department store, and the Store Out mode is designed to encourage visits to our stores by allowing our customers to explore engaging content and unlock a multitude of benefits.
Store Out Mode
Store In Mode
Store Out Mode Contents
We collect data on our customers’ interests and life cycle to unlock personalized content and benefits tailored to their individual lifestyle.
With the power of advanced algorithmic data, we recommend a wide range of personalized content, spanning from topics popular among similar age demographics and shopping news based on recent purchase history.
This allows users to easily find tailored shopping information and benefits that cater to their needs, ultimately enhancing their shopping experience and satisfaction levels.
Users can select detailed interests within categories such as fitness, hobbies, food, and products to receive highly personalized shopping information.
By selecting specific interests from different categories such as exercise, hobbies, food and products, customers can receive more detailed personalized shopping information.
Users can choose from a variety of life cycle options, including their birthday, marital status, and lifestyle. By leveraging collected data, our goal is to deliver personalized news and coupon benefits, achieving hyper-personalized services.
Users can choose from a variety of life cycle options, including their birthday, marital status, and lifestyle. By leveraging collected data, our goal is to deliver personalized news and coupon benefits, achieving hyper-personalized services.
We curate news tailored specifically to our customers with collected data. We provide news tailored to individual interests and content recommendations for similar age demographics, and personalized content based on the recent purchase history, all presented in Refresh UI with a novel approach to discover new content. We have also enhanced the user experience with our triple interest-based targeting strategy, allowing users to discover personalized content.
LOTTE Department Store has stepped up its VIP services by creating a private lounge exclusive for AVENUEL members to offer an enhanced experience for its valued customers. The lounge features a Bar UI that allows customers to view the benefits and services available for each membership tier at a glance and intuitively track their progress towards the next tier. We also focused on providing a user experience by leveraging the interaction barcodes to facilitate an easy and swift point accrual and payment.
NOTO SANS CJK KR
Bold, Medium, Reglar
ORELO SEMIWIDE
Medium, Medium Italic
FIGTREE
Bold, Semibold, Regular
