KT Tele Museum uses 360-degree content to deliver KT's message about the importance of communication and connection, as well as its 130-year history of connecting people since the beginning of telephone service in Korea.
Concept
KT attempts a new way of connection in an age when social distancing measures are pulling people apart. With 360-degree images, the company provides a virtual experience of historical materials from telecommunication museums in Gwanghwamun and Wonju for many visitors.
360 Content
Visitors can explore and view high-resolution images of the historical materials in an online environment, using various devices.
Experiential Interaction
This service provides historical materials about communication technologies that are no longer used today, allowing users to have an enjoyable experience.
CI Shape & Color
Design elements are borrowed from the shape of KT’s CI, and main colors are used to help users experience the corporate identity through the website design and motions.
Motion UX/UI
Motion spots are used to provide various types of information; intuitive UX/UI help users intuitively acquire information.
Docent Guide
A friendly docent walks around the exhibition hall to naturally answer questions from online users.
Pop-up point
Pop-up points are used to help the general public understand difficult telecommunication concepts, in addition to answering questions from online users.