To enhance its image as a global H&B company and to fortify the corporate PR efforts comprising its 120-year heritage and the future vision of new projects, KGC renewed its corporate website based on the latest digital trends.
Concept
Tradition meets innovation, innovation stems from tradition. Keeping the 120-year history as the leader of the korean ginseng industry, KGC showcases innovative images and trendy content for the new generation to build an image as a global H&B company preparing for the future.
Strengthening Brand Identity
The brand page, which was previously static, was renewed with trendy UX to strengthen the brand identity.
120 Years of History
New interactive content was embedded to provide easy and interesting information about the company’s history.
360 Online Tour
Ginseng Museum and the promotion hall were developed into a 360 online platform to provide a realistic experience to the audience.
Global KGC
A new webpage provides information about the global business areas of KGC to help users understand company better.
Media Center
The Media Center provides official KGC news, as well as social media posts, digital magazine, and other KGC content, as the hub.
Interview at KGC
Footages of working employees and their interviews provide opportunities for the company to promote itself to future employees.