Company WebsiteDigital Contents

SKmagic SKmagic Website Website

SKmagic, building a healthy kind of happiness

Client.
SK매직
Date.
2021.02
Category.
Web site
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Brief

Expanding its global business, SKmagic is rapidly growing as a leading kitchenware and lifestyle appliance brand. Skmagic website is built as a platform that delivers the brand's unique ideas and continued story of innovation to the customers. The project is based on our consideration of SKmagic's messages and innovative products.

Concept

A magical experience of seeing SKmagic for the first time. Unique content and intuitive design deliver SKmagic's brand philosophy with distinguished ideas and diligent attitude to the audience.

Interactive Brochure

To tell a more attractive story about the products, we used micro-interactions and in-motions to develop the brochure. Users can scroll through the screen to naturally understand information about leading products by SKmagic.

Main

the main screen uses the entire screen to effectively deliver the brand identity. The metaphorical curvatures and the color identity of the SKmagic CI are used to fortify the organic and soft image as a lifestyle appliance brand.

Magical Walk 360°

This 360-degree interactive showroom configures SKmagic’s offline brand showroom Magical Walk. The platform is connected to SKmagic Mall to link the online showroom experience with purchase experience.

Innovation story

From the unique R&D history to design philosophy of SKmagic, based on its unique ideas and diligent attitude, we deliver the story of innovation that made today’s SKmagic.

About SK magic

“About Skmagic” section visualizes the brand philosophy and history to fortify the corporate PR effort. The “Business Highlights” page provides a bird’s-eye-view of the brand’s achievements and growth using intuitive infographics.

SK magic people

Interviews with the SKmagic team members provide information about the job, corporate culture, and unfiltered stories from the employees. This tells stories about SKmagic’s corporate culture to the general public and job seekers to create a positive brand image.