Brand promotionDigital Experience

Kakao Kakao Choonsik’s Diary Choonsik’s Diary

Ryan & Choonsik
Why Ryan hates Mondays?

Client.
Kakao
Category.
Brand promotion, Digital Experience
Date.
2022.06
Service.
UX Strategy, Visual Design, 3D/Motion Design, Development, Webgl, Interactive Design
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Brief

We have formed the metaverse as a whole based on the world in Choonsik’s diary. In the diary, take control Choonsik and follow his cute and fanciful imagination. You will see the adorable Easter Eggs hidden in the diary and Ryan’s typical day which is developed in 3D based on WebGL.

Concept

Ryan, who is always weak in the weekdays, why does Ryan hate Mondays despite his happy mood during the weekends? Let’s follow Choonsik’s Ryan observation diary and imagine Monday with Ryan, the butler from the cat Choonsik’s perspective.

WebGL
Metaverse Platform

Choonsik’s Diary is a 3D metaverse experience that can be viewed directly in your browser without any additional installation using the power of WebGL.Users can take control of Choonsik and explore his diary. We created plenty of 3D animations everywhere in the world for a fun experience while minimizing the loading as much as we could for a seamless experience.

3D Animation

Choonsik’s imagination about the reason why Ryan hates Mondays is depicted with 3D animations. Each chapter shows Ryan’s tiredness of his daily life but Choonsik expresses the brave Ryan more cutely than anyone else.

Storytelling

Why does Ryan hate Mondays? Follow Choonsik’s cute imagination and find out together why Ryan hates Mondays. If you follow the storytelling, you can have an enjoyable experience where you find out with Choonsik’s what’s going on at work and why is Monday night so bright.

Easter Egg

It’s fun to follow the story and experience Ryan’s day but it’s okay to wander around and get lost!We hide several Easter eggs across Choonsik’s diary!